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Rebranding of 26 liquor stores in West Auckland, inspired by the region's natural beauty with a fresh color palette reflecting the black sandy beaches, vibrant green bush, and the blue sea and sky.
The ICR architects have been involved with the Trusts West Auckland in a re-branding exercise for 26 of their liquor stores consolidating their former Local liquors and King Dicks brand.
The inspiration for the new colours came from West Auckland: the black sandy beaches, the vibrant green of the bush, the blue of the clear sea and sky.
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