Lukumades

By Infinite Design Studio

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The design brief was to provide a small, well curated, cost effective design for a retail franchise rollout. Reflecting both Modern and Classical Greece without succumbing to clichés , was key to our aesthetic vision. The Team worked closely with the client to a design that not only delivered the brief, but also understood and nurtured the growth of a new franchise group. The ‘light bulb moment’ for us came when exploring the notion of the Greek word 'Ousia', that is 'the essence' - we would execute on our brief by bringing the essence of Greece to the design. 

For most Greeks the memory of eating Lukumades (country-style rustic doughnuts) comes from childhood times with their Yiayia (Grandmother) who would greet  them with this beautiful warm golden treat. A pleasure of senses filled with love and comfort. The studio wanted to focus the design on a feeling of being welcomed into a special place of warmth, love and hospitality – the essence of ‘Greekness’. Our space had to both evoke this memory for those who understood it but also to transport those new to the experience. The designs strength comes from understanding the depths of this experience. Bringing old world Greek references into a modern light has been such a delight for the Studio. We have embraced and brought together the charm of different components of Greek culture, old and modern, to deliver a Lukumades experience for all to enjoy.

Photography by: Prue Ruscoe

Infinite Design Studio
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Infinite Design Studio
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About the
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Michelle established Infinite Design Studio in 2002. 

Based in Sydney, the practice delivers residential, yachting, commercial and retail projects across Australia, Europe and Asia, providing a full scope of services from interior architecture and design to styling and art curation.  

Michelle leads an experienced and talented team of designers and is actively involved in every project from commencement to completion, with a comprehensive knowledge of the construction industry aiding the on-site implementation and quality control. Passionate about creating spaces that reflect and express the clients lifestyle and personality, Infinite Design Studio collaborate with their clients to direct and enhance their vision, bringing it to life with confidence, creativity and polish.  

The result is personal, emotive spaces designed to be lived in; they flow effortlessly and harmoniously throughout a home or workplace, enriching the clients' everyday lives. With a sharp eye for product curation and composition, contemporary and vintage furniture and lighting are skilfully mixed with unexpected finds; artwork is considered at the conceptual phase of a design and often includes pieces specifically commissioned by local artists; and custom-designed joinery and finishes feature in every project. Fine details and geometric lines are highlighted to accentuate the architectural nature of a space to create a boldness and strength that underscores each design.  

Completed projects by Infinite Design studio reveal the adaptability, longevity and versatility of the studio's style and approach. With incomparable design acumen and artistry, Infinite design studio creates luxurious, expressive spaces that have strength, style and an intrinsic sense of drama.