This store is a significant milestone for Muse, and sees the Arrowtown boutique joining the brand’s existing locations in Ponsonby, Newmarket, and Havelock North
The intention was to offer Muse customers a relaxed, elegant retreat-like space to experience some of the world’s most exquisite designs. The careful detailing throughout the interior draws inspiration from 18th century Italian furniture and is articulated in a pared-back modern way. We felt it important to reference the past to ensure the space reflects the history and philosophy of the brand.
The selection of materials provides a subtle nod to its alpine location; the fireplace is crafted from Oamaru stone, the entrance features local schist, and the solid walnut floors and cabinetry add warmth and character. Lighting was crucial to the success of the space, influencing both how well a customer feels and how the clothing is showcased. Light was intended to be part of the palette of materials as well as enhancing them.
Despite being new to Arrowtown, Muse has a 30-year history in New Zealand. The objective for Muse Arrowtown was to present a confident interior that clearly articulates the brand’s established position in the world of luxury fashion.
Professionals used in Muse
More projects by Nikki Wilson
About the
Professional
Formed in 2016, we are a highly experienced interior architecture studio based near Queenstown, New Zealand. We work on a wide range of projects from hospitality and workplace, to select hotels and residences, for both local and international clients.
Our work is a close collaboration with clients, and often undertaken as part of a collective of architects, developers, branding agencies, writers, chefs, craftspeople and artists. We have strategic partnerships with many of these people and work as an ‘and friends’ studio, bringing in specific expertise as needed. We love it when, in the process of creating a space, our work informs, and is informed by multiple disciplines.
A foundation of research and writing is key for all our projects. We find histories and narratives particular to each client, their building, their brand, the urban context, and landscape. Then, working between the conceptual and the operational, the emotive and the pragmatic, we embed these stories in the design in order to make extraordinary spaces.
Our projects share a commitment to a layered and tactile approach in the use of materials, to craftsmanship, and to a level of detail that touches everything from the masterplan to the tablecloth, across all budgets.
- Year founded2016
- ArchiPro Member since2018
- Follow
- Locations
- More information