MV Sorrento Ferry
The signage and wayfinding brief for the MV Sorrento car and passenger ferry was to capture people’s imagination, connect them to the marine environment and promote the local food and wine of the Mornington and Bellarine Peninsulas. By entirely reimagining the space planning for the cafe, bar and retail areas to aid staff efficiency and passenger flow, as well as the use of a fresh and sophisticated combination of stripes, plywood and rope detailing, the RoRo cafe branding and vessel signage components utilised nautical colour schemes and bold illustrative styles, taking customers on a journey with playful and informative wayfinding and local history.
MV Sorrento Ferry Queenscliff, Victoria
Hospitality & Retail
Brand Identity
Signage & Wayfinding
Interpretive Signage
Illustration
Packaging Design
James Geer Photography
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Professionals used in MV Sorrento Ferry
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For over five decades, Nexus Designs has created enduring and personal design, expressing authenticity and bringing delight. Multi-disciplinary to the core, we offer a true integrated service of interior design, product development, colour and trend analysis, graphic design and communication, working within the residential, commercial, government, education and building product manufacturing sectors.
Embodying the unstoppable search for timeless and functional design championed by our founder Janne Faulkner AM, our studio is bright, adaptable and spirited, interesting as much as we are interested, and endlessly inspired by the colour and form found within the unique Australian natural and built environments.
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