In collaboration with the award-winning Fearon Hay and Paul Brown Architects, PoP is Urban Collective's most ambitious and transformational project yet.

Offering high-end apartment living along with premium retail, hospitality, civic and workspaces, we're channelling Ponsonby's progressive spirit — through the prism of contemporary design and cutting-edge global culture — to create a precinct of quality, sustainability and character. A vibrant destination where people and communities come together in meaningful ways.

Vibrant, diverse, eclectic, cultural, creative & colourful. A place of kinetic character that promises to become a new icon for Auckland. This is Ponsonby Personified.