Designing for Behaviour:

The Immersive Space of The Meat & Wine Co's Chadstone Restaurant

Design for behaviour has been a crucial aspect of The Meat & Wine Co's Chadstone restaurant. The design team worked to create a space that not only looks impressive but also encourages positive behaviour among guests. The Boma Feature, a modern interpretation of the traditional African Boma, is a visually impactful design element that centres the space with a 360-degree view. Its elegant contemporary weave pattern pays homage to the brand's African roots. It was strategically placed to act as a focal point, drawing guests towards the centre of the restaurant and encouraging social interaction. The warm and inviting atmosphere, coupled with the visually impactful design elements, encourages guests to linger and engage with each other, leading to a sense of community and belonging. The overall design aims to create a memorable experience that leaves a lasting impression, driving guests to return and share their positive experiences with others.