In 2017, the company revamped its marketing strategy, launching a new website, bolstering its presence on Instagram, Facebook, Pinterest, and LinkedIn, and producing thought-leadership articles. When looking for an architecturally focused platform to showcase their business, ArchiPro stood out as the platform that met their needs, offering localised inspiration and suppliers.
“Not only is ArchiPro good for showcasing our projects, but we love sending people [to the platform] because it shows them other high-end projects around New Zealand,” says Trent Simpkin, the General Manager at Arcline. “Everything they see on ArchiPro we can source the products and contact the supplier locally.”
"We must say, we're raving fans of the ArchiPro platform."
Leveraging ArchiPro for Brand Awareness
Arcline has consistently used ArchiPro to position itself as a leader in architectural design, even while competing with larger firms. This was exemplified when their Karikari Peninsula Project had an exceptional film and editorial feature through ArchiPro.
The feature resulted in widespread recognition, with 94% of profile visitors being new users discovering Arcline for the first time.
“We have a significant number of people reaching out to us about the project—some via email or messages, and others in person. People we meet often mention that they’ve seen our feature and find it impressive.”
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“We have a significant number of people reaching out to us about the project—some via email or messages, and others in person. People we meet often mention that they’ve seen our feature and find it impressive.”
A Strategic Approach to Showcasing Projects
Arcline focuses on publishing high-end residential projects on their ArchiPro profile to capture user attention and drive engagement.
“People get excited when they see a high-end residential project,” Trent explains. “I’ve got a rule where when we put a project on our website, it goes up on our ArchiPro profile too.”
Trent also tailors content for SEO, ensuring ArchiPro projects like the Rangitane River Park Home appear in search results, by adjusting the copy so not to be like-for-like with projects on their website. With 38 projects published and indexed, Arcline’s ArchiPro presence continues to contribute to its strong search visibility.
“I’ve got a rule where when we put a project on our website, it goes up on our ArchiPro profile too.”
Events and Personal Connections That Drive Results
ArchiPro’s industry and home design events have proven invaluable for building client relationships. Trent recalls how one event helped secure a valuable project:
“I invited a young couple with a big project in Riverhead to the event. We went around the product stands together, and I had the opportunity to show them what they could include in their project and share expertise. Right after, they signed. It was excellent because it gave us a location to meet and the opportunity for me to look after them. That’s what got it across the line.”
With a localised platform, impactful features, and opportunities to connect directly with clients, ArchiPro has become a valuable piece of Arcline Architecture’s marketing and client engagement strategy. From driving brand awareness to securing major projects, ArchiPro has supported Arcline in thriving in a competitive industry.
