Guy Nicholls Appointed Group Managing Director at Billi

Since joining Billi in 2024 to lead the ANZ business, Guy has achieved strong commercial performance and driven significant operational improvements. Under his leadership, Billi recently relocated its Australian headquarters and manufacturing operations to a new state-of-the-art facility designed to support long-term growth, innovation, and supply chain efficiency. This move underscores Billi’s commitment to establishing the foundation needed to fulfill its mission of helping people and workplaces access better hydration solutions that are intuitive and sustainable.

As part of this next chapter, Guy has focused on strengthening the leadership team across key regions and departments.  Christy Minutoli has been appointed Marketing Manager ANZ, stepping up to lead brand, trade and digital marketing across the region.  Dean Cook has been promoted to Director of Sales ANZ, after delivering strong results and leadership in his previous role as Head of Sales.  In the UK, Graeme Rodger has been appointed Head of Marketing, bringing deep category and brand experience from parent company Strix, including his work with the Laica brand.

Guy’s appointment to the global role is a natural progression as Billi continues to scale its international footprint and build leadership alignment across regions. His career includes senior executive roles at RPM Automotive Group, Ryco Group (a division of GUD Holdings) and Genuine Parts Company (Repco).  Across these roles, he has led business transformation programs, brand and product portfolio expansion, and operational excellence initiatives.

“I’m proud to take on the role of Group Managing Director at such an exciting time for Billi,” said Guy. “We have a strong brand, an incredible team and a clear opportunity to grow. I’m looking forward to working with our teams around the world to build on our momentum and take Billi into its next chapter.”

This leadership appointment reinforces Billi’s commitment to global growth, innovation and delivering best-in-class hydration solutions to commercial and residential customers worldwide.