ELASTICA Floor Lamp by Martinelli Luce

When we talk about the use of fabrics with lighting, it is often about the obvious application in manipulating the direction or diffusion of light. Curtains, drapes, shades, blinds are all ways to separate lighting and space in effort to provide privacy and protection. But what if it could be more.

The design for the Martinelli Luce ELASTICA Floor Lamp comes from Studio Habits and was launched by Martinelli Luce. This sophisticated light has already won the iF Design Award 2020.

The name alone suggests its special properties: flexibility through elasticity. The light body consists of a long, elastic strip of fabric that originates from a cylindrical metal base and ends in a ceiling fixture.

Elastica stretches from the ceiling to the floor with different angles of inclination depending on the room height. One side of the fabric strip is provided with an LED strip and emits indirect, warm white light. Elastica's control system has a special highlight, because the light is switched on and off by simply pulling the fabric strip. There is a dimmer on the cable.

Elastica is available in different colours and if several Elastica lights are placed next to each other, the result is an artistic and decorative lighting arrangement. The elastic LED light adapts effortlessly to different room heights.

Innocenzo Rifino and Diego Rossi of Studio Habits tell about the concept at the base of the design of the Elastica lamp.‎ Everything rotates around the idea of the natural interaction created between the lamp and its user.‎ The sensors recognize people’s instinctive gestures and poetically translate them, turning the lamp on and off and modulating the intensity of the light.‎

Connect the floor to the ceiling. Do it in a new, flexible, and fluid way with a strip of light. Change its position, play, experience the pleasure of touch. Feel how soft light is.

ADI Design Index 2020 - Innovation Award
iF Product Design Award 2020