The Rug Company | Shift

The Supertextures collection references ancient labyrinths, rugged landscapes and the subtle interplay of shadows, each rug in this collection tells a story of the natural world and how we engage with the beauty of its transience.

Shift presents a series of vertical and horizontal lines in different widths, colours and textures to resemble the loose geometric pattern of cultivated fields. Woven entirely in wool, the neutral tones allow the rug to be styled in a variety of interiors.

CRAFTMANSHIP

In a new creative path for The Rug Company, this collection is crafted entirely in undyed wool from New Zealand and woven in a combination of flatweave and cut-pile techniques.

The Rug Company is proud to announce that after meticulous assessment, it has achieved The Butterfly Mark, an international trust mark awarded to brands that have the highest standard of ESG+ performance.

A sustainable approach is fundamental to The Rug Company and we continue to re-evaluate the way we work to maintain the longevity of our rugs while striving to minimize the effect that our company has on the planet.