Blur the Lines

The art and science of designed experience

A complete design process that translates your story into inspiring design solutions.

Discovery

For residential clients we begin by understanding you, your existing space, any plans you may have and your unique style. 

For commercial design we get under the hood of your business and brand story. We audit your existing spaces and understand your customers and their needs.

Define

We distill you story into a clear design direction, approach and scope of work.

And for commercial clients we develop a strategy and idea to drive design solutions that are authentic to you.

Design

Concept Design: 

We explore design directions through conceptual design, moodboards, sketches and visualisation depending on your budget and scope.

Preliminary Design: 

We develop chosen designs in 3D and provide concept visuals through to photorealist renders to help bring the concept to life.

Design Development: 

We design and detail all aspects of the space and go as far as you need us to go which may include detailled documentation as well as furniture and fixtures schedules.

For residential clients this may include final plans and elevations, selecting finishes, furnishings, lighting and colours. We can provide a schedule of items for you to purchase or we can handle that all for you.

For commercial clients this includes all of the above as well as branding, signage, display, fixtures, motion graphics, digital experience, visual merchandising.

Deliver

We are hands on and attentive. We project manage as much or as little as you need. We can hand over construction drawings or appoint suppliers and manage onsite to handover include final styling.

Post build support: 

We don’t just walk away after handover, we make ourselves available for support where its needed to ensure the experience is delivered to the highest standard.

Blur the Lines creates residential and commercial interiors that tell a story.

We translate personal stories and brand stories into crafted end-to-end spaces and experiences that are authentic, engaging and impactful.