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Comvita Duty Free Store: A multi-sensory retail experience featuring an organic design, a striking hive installation made from 10,000 beeswax dipped fabric cones, and innovative technology, resulting in a remarkable 65% increase in sales since launch.
With a challenging site off the main central walkway inside Aelia Duty Free, Comvita wanted to create a store that stood out from the crowd and attracted attention.
We created a multi-sensory experience rather than just a store. The 14sqm organic formed space, finished in warm honey tones breaks from tradition with a large scale hive installation created using 10,000 beeswax dipped fabric cones, made with wax from Comvita’s own hives.
This stunning feature is complimented with a custom LED screen wrapping the column, scent and sound from the hive and a 4 minute ipad honey tasting experience with spatial audio.
The entire store design and experience was delivered to the highest standard and has received high praise from customers, this has translated to a consistent increase in sale of over 65% since launch.
Awards
Bronze Pin | Spatial Colour Award
Best Awards New Zealand
Bronze Pin | Retail Environments up to 150sqm
Best Awards New Zealand
Supreme Award | Health and Beauty Winner
NZ Retail Interiors Red Awards
Supreme Award | Innovation Excellence Winner
NZ Retail Interiors Red Awards
Supreme Award | Digital Integration Winner
NZ Retail Interiors Red Awards
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