With a challenging site off the main central walkway inside Aelia Duty Free, Comvita wanted to create a store that stood out from the crowd and attracted attention.
We created a multi-sensory experience rather than just a store. The 14sqm organic formed space, finished in warm honey tones breaks from tradition with a large scale hive installation created using 10,000 beeswax dipped fabric cones, made with wax from Comvita’s own hives.
This stunning feature is complimented with a custom LED screen wrapping the column, scent and sound from the hive and a 4 minute ipad honey tasting experience with spatial audio.
The entire store design and experience was delivered to the highest standard and has received high praise from customers, this has translated to a consistent increase in sale of over 65% since launch.
Blur the lines is an award winning design studio delivering full service interior design for commercial and residential clients.
Led by experienced Australasian Interior Designer and Creative Director, Danielle Barclay, Blur the Lines work is innovative, bold and contemporary.
Danielle is both creatively minded and commercially driven. Her work tells a story and blurs the lines between function and feeling.
From homes to hotels, retail to installations, Blur the Lines creates inspiring spaces and experiences that you can step into, feel and remember.
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