By Tailor Inc
Inspired by the concept of the changing room, the All Blacks store at Christchurch International Airport features natural and true materials that speak to the essence of New Zealand rugby.
Although focussed mainly on the display of merchandise, the design also enables customers to experience the NZ Rugby culture. This is supported through interactive activities within the store, such as the Haka display and ball kicking screen. Merchandise displays around the perimeter of the store are reminiscent of changing room lockers with lighting installed in the carcasses for additional product enhancement. A feature silver fern light is suspended centrally in the store to provide further brand presence and a unique point of sale experience.
Tailor Inc is New Zealand's respected market leader in Property Strategy, Commercial Design and Project Management.
Creative intelligence, anchored by insight, driven by expertise.
Property Strategy: The heart and the start
Strategy is the heart and driver of each of our projects. Correct and comprehensive planning is the key to unlock varied property opportunities. Every project is unique. Only by asking ‘What?’ and ‘Why?’ can we then determine the ‘How?’
We begin by gaining a clear understanding of your business and goals. We gather information, and above all, listen before we strategise and brainstorm collaboratively. It means our strategic thinking is founded on real problems or opportunities, so the resulting projects will deliver true value to your business.
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Commercial Design: Beauty that means business
Is it beautiful if it isn’t functional? We don’t think so. That’s why your project won’t just meet your brand aspirations now and in the future, it will deliver on your functional needs. You’ll have the benefit of our team’s diverse and innovative perspectives from their varied design backgrounds, an agile design process to explore multiple avenues and our collaborative approach. Good design is a journey that begins with listening and understanding, so we arrive at a solution that perfectly suits your business. We have experience working on the workplace, retail, food and beverage, hotel and multi-storey residential projects.
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Project Management: The delivery’s in the detail
Your unique understanding of how your project will drive value for your business – that’s where we start. Then we look past the obvious to extract that intrinsic value. Part of that is allowing a project to evolve during its life cycle, with firm change management to avoid scope creep, overspending and time-wasting. Together we can help you understand how to work within cost and time constraints while retaining maximum flexibility.
At every step, we focus on solutions, leveraging our creative background, collective experience and network of consultants to manage time, cost, quality and scope.
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