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Innovative retail banking experience at ANZ Albany Home Loan Centre, featuring a home-like environment with modern furnishings, enhancing customer consultations and setting ANZ apart in the competitive banking landscape.
As part of its ongoing strategy to re-invent the retail banking experience, the ANZ asked ASC Architects to explore a new concept in retail mall banking, with an emphasis on the ‘home’ aspect of home lending.
The result is the North Shore Home Centre (misspelt as Cente on the architect’s website) in Albany Mall. The space is set up as a sequence of rooms such as you might find in a home, including modern domestic furniture and accessories. This is in complete contrast to the traditional branch bank.
Banking consultations take place in this casual environment, with mobile technology and motivated staff playing a key role in the success of the concept.
ANZ customer research found it to be an ‘inviting and comfortable environment, and a refreshing change from being in a branch, setting ANZ apart from its competitors’.
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