By Ecodure Flooring
Wood is the world’s most versatile and moldable material. The possibilities are endless and you can create objects of all sizes and shapes. The material is also fantastic in the sense that it is constantly present and growing in our vicinity, which has made the relationship between humans and trees very strong.
BJELIN has, in collaboration with JOYN Studio, created an exhibition to pay homage to wood and its fantastic properties. In our exhibition at Stockholm Furniture & Light Fair, we have therefore invited a number of selected Nordic designers who, just like BJELIN, utilize wood to manufacture products.
We wanted to showcase the mix of this hand crafted art which has been created with simple means together with BJELIN’s high-tech wooden floorings which are manufactured in large volumes in the world’s most modern flooring factories.
Huge contrasts, but with the same denominator - wood.
Booth design: JOYN Studio
Photography: Erik Lefvander
Products Used: BJELIN Hardened Wood
Family owned and operated, Ecodure Flooring is small but mighty, well known for innovative flooring solutions, excellent value and service. For over a decade, our clients have enjoyed a more focused and responsive flooring experience with ‘best in class’ products direct-to-customer that combining beauty, practicality and affordability.
Having led the market in flooring innovation more than once over the years and again in 2023, we pride ourselves on a steady focus on sourcing the best technology and practices to pass on to our loyal customer base.