By Tailor Inc
Tailor Inc led the design for repositioning the existing Coast Plaza in Whangaparaoa.
The significant upgrade included the interior common areas, customer amenities and extended into the town square area with new hard landscaping, building claddings, branding and wayfinding to improve the overall environment and customer experience.
With an emphasis on local, the architecture is in character and in keeping with Coast customers relaxed lifestyles, appealing to retailers and customers alike.
In the interior common areas, loose furniture pieces and feature lighting have been introduced to encourage visitors to relax.
In the exterior mallscape, “The Cove” comprises of new eateries around the perimeter and food trucks towards the centre. A covered seating area and a children’s play space has transformed the townsquare into a place for people to gather and socialise.
Together with the retail leasing and strategy in place for the Centre, the rejuvenation of the common areas was aimed to increase foot traffic and become a new destination for both locals and shopper visiting Whangaparaoa.
Tailor Inc is New Zealand's respected market leader in Property Strategy, Commercial Design and Project Management.
Creative intelligence, anchored by insight, driven by expertise.
Property Strategy: The heart and the start
Strategy is the heart and driver of each of our projects. Correct and comprehensive planning is the key to unlock varied property opportunities. Every project is unique. Only by asking ‘What?’ and ‘Why?’ can we then determine the ‘How?’
We begin by gaining a clear understanding of your business and goals. We gather information, and above all, listen before we strategise and brainstorm collaboratively. It means our strategic thinking is founded on real problems or opportunities, so the resulting projects will deliver true value to your business.
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Commercial Design: Beauty that means business
Is it beautiful if it isn’t functional? We don’t think so. That’s why your project won’t just meet your brand aspirations now and in the future, it will deliver on your functional needs. You’ll have the benefit of our team’s diverse and innovative perspectives from their varied design backgrounds, an agile design process to explore multiple avenues and our collaborative approach. Good design is a journey that begins with listening and understanding, so we arrive at a solution that perfectly suits your business. We have experience working on the workplace, retail, food and beverage, hotel and multi-storey residential projects.
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Project Management: The delivery’s in the detail
Your unique understanding of how your project will drive value for your business – that’s where we start. Then we look past the obvious to extract that intrinsic value. Part of that is allowing a project to evolve during its life cycle, with firm change management to avoid scope creep, overspending and time-wasting. Together we can help you understand how to work within cost and time constraints while retaining maximum flexibility.
At every step, we focus on solutions, leveraging our creative background, collective experience and network of consultants to manage time, cost, quality and scope.
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