The brief was to create a natural, honest and inviting space where the theatre of roasting was part of the café customer experience. The design took inspiration from utilizing materials in their raw form and incorporating recycled materials to reinforce the industrial theme, resulting in a bold and dramatic space. Many of the café details were bespoke, such as the use of recycled sprinkler pipes that were converted into retail shelving with scaffold planks for shelves. The walls were also lined with recycled coffee bean sacks. Whenever possible, recycled materials were used to enhance the overall brand effect, keeping the material palette honest and authentic.