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An immersive media installation set amongst the classic aircraft on display at the Qantas Founders Museum in Outback Queensland. The experience combines projection mapping with 3D sound, programmable lighting and practical effects to create a true all-weather theatre in the round.  

Buchan’s Brand Experience (Bx) team was engaged to design and install a permanent theatrical installation for the Museum, and write, direct and produce the launch content to celebrating Qantas’ Centenary at its birthplace. The 640m² canvas moves between the Museum’s classic DC3, Super Constellation, 707 and iconic 747.  

Qantas’ rich history is the subject of the launch show, telling the story of how the airline’s founders came to meet, and the events that propelled them to invent one of the world’s first commercial airlines in remote Outback Queensland. 

It charts their progress from the First World War and Great Air Race through many challenges and triumphs to the present day. The influence of indigenous culture is also acknowledged, from a spectacular Welcome to Longreach to the recreation of the internationally famous ‘Wunala Dreaming’ livery.  

Since launch the show has captivated patrons, increasing visitation to the Museum and bolstering Longreach’s tourism offering supporting growth in the area.

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Qantas Founders Museum - Luminescent Longreach
Luminescent Longreach
Luminescent Longreach
Luminescent Longreach
Luminescent Longreach
Luminescent Longreach
Luminescent Longreach

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Qantas Luminescent Longreach

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Professional

Buchan is a world leader in design. We are internationally recognised for our innovative, integrated and iconic projects.

One of our key points of difference is our ability to respond to the changes and the needs of the increasingly sophisticated consumer. As people and users of space, seek fresh experiences, wider choice and greater convenience, we are leading the creation of new placemaking opportunities that keep the offer
vibrant and attractive.

Our teams have developed a deep understanding of the widest range of project formats and are ever seeking to evolve ideas.

Our projects include major international ‘signature’ developments, hotels, commercial resorts, town centres, retail and the full spectrum of mixed use developments, at every scale including entertainment and leisure facilities.

Our strong portfolio of work complements our expertise and gives us a better understanding of how to maximise customer experience in environments that attract the consumer.