By Wingates
New World Hobsonville is the second iteration of a new design initiative lead by FSNI. Dubbed New World 2.0 this new concept and approach to supermarkets was led by prioritising the human experience and integrating this into the existing New World Fresh philosophy. New World 2.0 recognizes that Aotearoa is changing in both behaviours and expectations of food & grocery retail.
Our challenge was to create a world-class supermarket environment and shopping experience that places the Customer at the core of its design – a place where upon entering, both staff and customers experience is enhanced as they move through the environment – relaxed and with all the senses engaged and at play.
Our response was to start with the creation of a marketplace atmosphere that provided an enhanced customer experience, engagement and a sense of community and interaction.
The layout and flow was a critical part of creating a comfortable and positive environment. Internal fixtures and racking were placed to optimise sight lines and draw customers through the store whilst maximising linger time and interaction with the product. The key was to create a sense of discovery whilst ensuring the space was not cluttered and overwhelming.
Location: Auckland
Year Completed: 2021
Photography: Sam Hartnett
Awards:
Established in 2004, Wingates is an award-winning Architecture & Interior Design studio.
With offices in Auckland, Tauranga and Hamilton, the studio has earned a reputation for delivering successful solutions across a range of design disciplines. The team boasts extensive experience and skill in the areas of commercial architecture, interiors, residential, retail, hospitality, healthcare and education, sharing the philosophy that optimum solutions are achieved using a combination of innovative thinking and open dialogue with all those involved in, and affected by the project.
We have a passion for creating quality buildings, environments and products that respond to their client’s needs, user requirements and community expectations. The practice benefits from an extensive skills base that is constantly developing.
At Wingates we believe good design is an investment, and good design solutions are achieved through the application of informed and innovative thinking. Open inclusive dialogue with all those involved in, and affected by the project, will deliver the best possible solution.