By Wingates
New World Pukekohe is the first of a new design initiative lead by FSNI.
Our challenge was to create a world-class supermarket environment that places the human and human needs at the core of it’s design – a place where upon entering and without even knowing why, both staff and customers well-being is enhanced as they move through the environment – relaxed and with all the senses engaged and at play.
The team was given the opportunity to redefine what a supermarket is - a place to enhance how we live as individuals and a community by sharing the love of food.
Our response was to start with the creation of a marketplace atmosphere that provided an enhanced customer experience, engagement and a sense of community and interaction.
The layout and flow was a critical part of creating a comfortable and positive environment. Internal fixtures and racking were placed to optimise sight lines and draw customers through the store whilst maximising linger time and interaction with the product. The key was to create a sense of discovery whilst ensuring the space was not cluttered and overwhelming.
The marketplace typology and language was accentuated and humanised by using contrasting materials and volumes. Throughout the store natural and authentic materials have been used to create a more human environment.
New World 2.0 provides the quality of design that reflects the brands quality of product, while creating a convenient and enjoyable experience.
Location: Auckland
Year Completed: 2020
Photography: Sam Hartnett
Awards:
Established in 2004, Wingates is an award-winning Architecture & Interior Design studio.
With offices in Auckland, Tauranga and Hamilton, the studio has earned a reputation for delivering successful solutions across a range of design disciplines. The team boasts extensive experience and skill in the areas of commercial architecture, interiors, residential, retail, hospitality, healthcare and education, sharing the philosophy that optimum solutions are achieved using a combination of innovative thinking and open dialogue with all those involved in, and affected by the project.
We have a passion for creating quality buildings, environments and products that respond to their client’s needs, user requirements and community expectations. The practice benefits from an extensive skills base that is constantly developing.
At Wingates we believe good design is an investment, and good design solutions are achieved through the application of informed and innovative thinking. Open inclusive dialogue with all those involved in, and affected by the project, will deliver the best possible solution.