In 2015, when Officemax were looking for the establishment of a new flagship retail store to showcase their commercial interior furniture and café products, the involvement of Creative Spaces as a proven leader in commercial interiors was a natural fit.

A new concept in retail for Officemax, the brief was to move away from the traditional retail store, and provide a solution that was more residential in feel and catered to the more sophisticated business customer. This is very much an aspirational showroom, with a facility for customers to come meet within the showroom.

While the traditional stationery offering is still evident, it does not dominate the space, and is presented in a more refined and understated way.
A café in the centre of the store is used as both a place to collaborate with potential customers, but also a corner to showcase the Officemax café products, such as coffee machines, coffee beans, speciality teas and appliances.