Location / Auckland, New Zealand

People Involved / Warren & Mahoney

Photographer / Mark Scowen

The One NZ retail experience has undergone a transformative redesign, prioritizing user engagement and brand resonance. With a focus on creating a digital experience, the new strategy incorporates distinct zones—a calm and welcoming Social Lounge and a tech-filled Capsule. The design allows for personalized service, face-to-face interaction, and immersive product experiences. The flexible design system adapts to each store location, embodying the innovative spirit of Aotearoa.

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