Riversdale Road, Hawthorn by Decoflame Net Zero Fireplaces

Riversdale Road, Hawthorn — Whole-of-Project BEV Net Zero Fireplaces by Decoflame

Title:: Riversdale Road, Hawthorn
Manufacturers and Supplier:: Decoflame Net Zero Fireplaces
Category:: Residential/; New Builds
Region:: Hawthorn, Victoria, AU
Building style:: Modern
Photographers:: Cera Stribley

At Riversdale Road, Hawthorn, a premium multi-residential development design by Cera Stribley is leading architecture and interior designer, Developed By Pomeroy Pacific and delivered with Espire, Decoflame fireplaces were specified throughout the entire project—embedding real-flame ambience into the architectural DNA of the building.

This was not a single feature install. It was a whole-of-project fireplace strategy designed to elevate resident experience, strengthen buyer appeal, and give the development a point of difference in Melbourne’s competitive luxury apartment market.

Why Fireplaces Matter in Premium Multi-Residential

In high-end apartments, materials, lighting, and joinery do the heavy lifting. A real flame adds the one element those cannot: movement and warmth that changes how a space feels at night, in winter, and during entertaining.

For Riversdale Road, Decoflame BEV fireplaces were used to:

create emotional warmth in living zones,
anchor feature walls without flue constraints,
enhance the perceived luxury of each residence,
and provide a consistent premium narrative from display suite to handover.

The Decoflame Advantage for Developers

Decoflame has manufactured in Denmark since 2008 and is globally recognised for BEV (Burning Ethanol Vapour)technology—delivering a real flame aligned to modern architectural requirements.

BEV Net Zero Features Ideal for Apartments

No flue, no gas lines
Critical in multi-residential where penetrations, shafts, and services coordination are complex and costly.

Net Zero positioning
Supports progressive, sustainability-aligned project messaging.

Compact architectural integration
Allows fireplaces to be designed into joinery, stone, and feature walls with minimal spatial penalty.

Electronic control & safety systems
Purpose-built for reliable operation in residential environments.

A Consistent Luxury Language Across the Development

By specifying Decoflame across the project, Riversdale Road achieves:

visual and experiential consistency between apartments,
a premium upgrade over electric or decorative alternatives,
a genuine lifestyle feature that buyers immediately understand,
and a memorable point of difference during sales campaigns and inspections.

For developers, this translates to stronger buyer emotion, longer inspection dwell time, and a tangible luxury cue that photographs exceptionally well for marketing.

Built for Modern Melbourne Living

Located in Hawthorn, Riversdale Road sits within one of Melbourne’s most desirable residential pockets—characterised by heritage streetscapes, mature trees, and discerning owner-occupiers.

A Decoflame real-flame fireplace complements this context perfectly:

winter ambience without smoke or flue,
architectural presence without visual clutter,
and a feature aligned to how residents actually live and entertain.

What This Project Demonstrates to Architects & Developers

This project shows how fireplaces can be elevated from “optional extra” to core architectural feature when the right technology is specified early.

Decoflame BEV fireplaces enable:

easier coordination during documentation,
fewer services constraints during construction,
premium positioning in marketing material,
and a better end-user experience at handover.

Engage Decoflame for Multi-Residential Projects

For architects, developers, and builders delivering premium apartments across Australia and New Zealand, Decoflame provides:

early design collaboration,
specification support and CAD resources,
guidance on apartment integration,
and project supply with installation support.

Project Gallery

Why Fireplaces Matter in Premium Multi-Residential

In high-end apartments, materials, lighting, and joinery do the heavy lifting. A real flame adds the one element those cannot: movement and warmth that changes how a space feels at night, in winter, and during entertaining.

For Riversdale Road, Decoflame BEV fireplaces were used to:

create emotional warmth in living zones,
anchor feature walls without flue constraints,
enhance the perceived luxury of each residence,
and provide a consistent premium narrative from display suite to handover.

This Project Demonstrates to Architects & Developers This project shows how fireplaces can be elevated from “optional extra” to core architectural feature when the right technology is specified early. Decoflame BEV fireplaces enable: easier coordination during documentation, fewer services constraints during construction, premium positioning in marketing material, and a better end-user experience at handover

Engage Decoflame for Multi-Residential Projects For architects, developers, and builders delivering premium apartments across Australia and New Zealand, Decoflame provides: early design collaboration, specification support and CAD resources, guidance on apartment integration, and project supply with installation support.

Views and Engagement

Products used

Decoflame Net Zero Emission F6 Fireplace InsertDecoflame Net Zero Fireplaces

FromA$9,295

Decoflame Net Zero Emission F3 Fireplace InsertDecoflame Net Zero Fireplaces

FromA$6,995

Professionals used

Cera StribleyArchitects

Decoflame Net Zero FireplacesManufacturers and Suppliers

Decoflame Net Zero Fireplaces

Manufacturers and Suppliers

Richmond, Melbourne, Victoria

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decoflame.com.au

Decoflame Net Zero Fireplaces. Decolame Net Zero Fireplaces - Real Fire, Zero Compromise. Our Fireplaces require no flue, no natural gas and only an electric connection. Perfect for homes and apartments that want a real flame fire that heats without compromise. Decoflame Net Zero Fireplaces are european made & designed with net zero emission bev (burning ethanol vapour) technology. Our electrification ready, natural flame net zero fireplaces require no flue, heat living areas from 50sq-225+sq meters with 20 - 80+ hour long burn times, smart home, remote control, world class designs and the ultimate real flame experience. Chosen by world leading architects & designers globally since 2008. Our electric connected BEV ethanol fireplaces bring the beauty of a real flame fireplace into any space, without the need for a flue or gas line. Designed for both functionality and style, these sleek biofuel fireplace units are perfect for compact living and open-plan designs alike. Whether you're looking for a statement wall fireplace or a space-saving fireplace electric solution, our models offer the ambiance of a realistic electric fireplace with the clean-burning power of a netzero fireplace.