Sephora
About
Creating the Future Sephora, an evolution of the brand manifesting in a new beauty destination.
Located in a heritage building on Queen Street in Auckland’s city centre, this 3-level Sephora flagship was premiered in 2019.
The layout strategy of the Future Sephora store is defined by three factors: Wow, Wander, and Destination. This set-up is implemented throughout all of its locations and can be applied to a variety of different sites regardless of store shape or size. It leads the customer on a journey through a store, from the enticing, visual, bold entrance – the Wow – through a central pathway to the Wander space, which features trial stations and product browsing areas, and on to the cashier, backed by a dynamic feature wall, at the rear of the store – the Destination.
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More projects by Woods Bagot
About the
Professional
WOODS BAGOT is a global architecture studio.
We span 17 studios across 6 regions. We do not adhere to a signature style. We are a multi-authorship practice. We create alongside clients, communities & other creatives. We specialize in Architecture, Interiors & Masterplanning. We explore data to predict changing human behaviour.
WE ARE W–B
Woods Bagot opened up their Auckland, New Zealand firm in 2021. New Zealand has been an important part of Woods Bagot’s regional pipeline for a decade. As well as significant projects shaping Auckland – including the recently completed PwC Tower at Commercial Bay and the Te Pae Convention Centre in Christchurch where our team was on the ground and part of the Blueprint.
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Woods Bagot
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