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Furnishings and fixtures subtly reference Charles Rennie mackintosh’s delicate art nouveau flourishes and the quiet restraint of timber framing devices prevalent in traditional Japanese interiors. Within, bold hues and textures harmoniously mingle with whisper-soft sensuality.

Elegantly radical palette selections for soft furnishings mix grace with attitude. Taking inspiration from striking stained-glass floral reliefs in the original leadlight windows, their delicate jewel tones are sprinkled throughout the house.

All existing timber floors were painted a mellow pale eucalyptus grey/green.

Spaces swell and expand through pattern integration. The square macro outlines of the travertine floor pavers sync in miniature scale with the master en-suite’s mother of pearl mosaics and the salon’s lilac open weave linen curtains, enhancing flow.

Project: Soft Serve

Materials Used: Chambon Travertine, Poplar Burl, American Oak, Australian Red Cedar, Hemp Render, Seagrass, Frayed Silk, Mother of Pearl, Leathered Quartzite, Venetian Plaster, Batik Cotton, Corteccia Stone

Year: 2021

Location: Rozelle, Sydney

Square Meters: 700

Stylist: Felicity Ng

Photography: Prue Ruscoe

"A new approach to tone and mood infuses the latest project by YSG, a 19th-century heritage-listed former corner store in Sydney's inner west. A two-storey, four-bedroom, heritage-listed sandstone home in Sydney's inner west pares back YSG’s trademark maximalism to reveal a more mature but no less boundary-pushing approach."
- Verity Magdalino, Vogue Living

Photography: Prue Ruscoe
Photography: Prue Ruscoe
Photography: Prue Ruscoe
Photography: Prue Ruscoe
Photography: Prue Ruscoe
Photography: Prue Ruscoe
Photography: Prue Ruscoe
Photography: Prue Ruscoe
Photography: Prue Ruscoe
Photography: Prue Ruscoe
Photography: Prue Ruscoe
Photography: Prue Ruscoe
Photography: Prue Ruscoe
Photography: Prue Ruscoe
Photography: Prue Ruscoe
Photography: Prue Ruscoe
Photography: Prue Ruscoe
Photography: Prue Ruscoe
Photography: Prue Ruscoe
Photography: Prue Ruscoe
Photography: Prue Ruscoe
Photography: Prue Ruscoe
Photography: Prue Ruscoe
Photography: Prue Ruscoe
Photography: Prue Ruscoe
Photography: Prue Ruscoe

Professionals used in
Soft Serve

About the
Professional

Immortalising moods from the inside out and outside in, YSG is a multi-disciplinary initiative combining Architecture, Interiors and Curation.

Providing holistic design experiences, it offers new builds, alterations and additions plus interior furnishing and curation services across the residential, hospitality and commercial sectors globally. Renowned for creating highly customised elements incorporating superbly crafted joinery, lighting and unique furniture pieces, YSG’s spirited designs reach every room and every surface.

Established in 2020 by Yasmine Ghoniem, YSG comprises a multinational team of over 15 interior designers and architects combined. Based in Sydney, with staff originating from Argentina, Japan, Brazil, Lebanon, the UK, China, France, Switzerland, Hungary, New Zealand, Australia and the Middle East, their cultural backgrounds and professional experience both locally and abroad infuse the studio with illustrious insights and finely tuned expertise.

YSG has received numerous awards including Designer of the Year at the 2021 Interior Design Excellence Awards and Best Residential Design, Best Residential Decoration and Best of NSW state at the 2020 Australian Interior Design Awards. In 2022 YSG featured in the European Architectural Digest’s definitive AD100 list recognising the most influential interior designers, architects and designers world-wide, bolstering its reputation as one of Australia’s most directional and respected design studios.