Upon approaching Soyo, the first thing that catches your attention is the generous and welcoming entryway. Unlike traditional shop frontages, the space immerses you in a bold and vibrant 3 colour palette. Every surface, from the floors and walls to the ceiling, tables, stools, and upholstery, is wrapped in a single colour to create a WOW factor right from the start. The entry walls are angled cleverly to guide you into the space, and LED strip lighting is recessed into every surface to accentuate the angles and draw your eyes inward. Stepping inside Soyo feels like entering a wonderland, with an ultra-modern, vibrantly coloured interior offset by an array of edible treats stretching as far as the eye can see. While the Soyo brand is not new, the aim of the new site was to update and refine the existing brand while ensuring a connection between the two stores within the context of the new space, building on the success of the initial store and strong brand identity.