About

Soyo.

ArchiPro Project Summary - Soyo - Northlands features a vibrant entryway with a bold three-color palette, innovative design elements, and a modern interior that enhances the brand's identity while creating an immersive experience for visitors.

Title:: Soyo - Northlands
Architect:: Hierarchy Group
Category:: Commercial/; Hospitality
Completed:: 2021
Photographers:: Ashley Bing Photography

Upon approaching Soyo, the first thing that catches your attention is the generous and welcoming entryway. Unlike traditional shop frontages, the space immerses you in a bold and vibrant 3 colour palette. Every surface, from the floors and walls to the ceiling, tables, stools, and upholstery, is wrapped in a single colour to create a WOW factor right from the start. The entry walls are angled cleverly to guide you into the space, and LED strip lighting is recessed into every surface to accentuate the angles and draw your eyes inward. Stepping inside Soyo feels like entering a wonderland, with an ultra-modern, vibrantly coloured interior offset by an array of edible treats stretching as far as the eye can see. While the Soyo brand is not new, the aim of the new site was to update and refine the existing brand while ensuring a connection between the two stores within the context of the new space, building on the success of the initial store and strong brand identity.

Project Gallery

Views and Engagement

Professionals used

Hierarchy GroupArchitects

CONCEPT DESIGN

PRELIMINARY AND DEVELOPED DESIGN

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CONCEPT DESIGN

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Hierarchy Group

Architects

Christchurch Central, Christchurch, Canterbury • Auckland Central, Auckland

hierarchy.co.nz

Hierarchy Group. At Hierarchy, we specialise in objective-led design. This means that we work closely with you to understand your commercial objectives and develop creative solutions that fit your budget. Our in-house quantity surveyor and construction management team collaborate with our designers to optimise cost and time efficiencies, while also leveraging our established relationships with consultants and contractors to ensure that we set realistic expectations. Our goal is to create a beautiful end result that aligns with your vision and financial goals, achieving the dream: the ‘pretty picture’ you can afford.