Tongue N Groove - Alexandria Showroom
The flagship store of Australian flooring brand Tongue N Groove reinvents the showroom experience with a playful display of engineered, solid European oak boards on the floor, walls and ceiling. The interior design aligns with the brand’s ethos of providing quality craftsmanship and pushing the boundaries, by demonstrating the versatility of oak and suggesting endless design possibilities for architects, designers and consumers. Timber panels float from the ceiling and interplay with strip LED lighting; a gradation of coloured tones climbs one wall in a diagonal pattern; various finished floor levels showcase the range of colours and patterns available, and timber battens mounted on stunning brass mirror inlays divide public and private rooms. To encourage passing foot traffic to enter and explore, the entire shop front opens up with no visual obstructions, thereby actively engaging consumers at street level.
Photography: Evan Maclean
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About the
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In urban settings, one can draw inspiration from the extraordinary vision of those who dare to reimagine our understanding of the built environment. as an architecture photographer in Sydney, I feel fortunate to be able to make captivating photographs that showcase such vision, creating images that not only celebrate the artistic design of the architect, but also the skilful craft of the builders who erect these structures.
I specialize in high-end architecture and interior photography in Sydney, aiding my clients in communicating and engaging with their audience through striking and impactful images. having a deep understanding of light, depth and space allow me to create simple yet beautiful, timeless images.
Whether I am working with an architectural firm, construction company or interior designer, clear communication with my clients allows me to tailor my service and image-making that ensures the concept of the architectural project is realised.
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