Boråstapeter: Over a Century of Swedish Craftsmanship for Modern New Zealand Homes
When it comes to creating a home with character, warmth and lasting style, few interior finishes make an impact quite like wallpaper. For more than 100 years, Swedish wallpaper house Boråstapeter has been helping homeowners transform their spaces with beautifully crafted designs that combine heritage and quality. Available exclusively through Guthrie Bowron in New Zealand, Boråstapeter offers a collection for every style of home, from classic villas and contemporary builds to thoughtfully designed commercial interiors.
Founded in the early 1900s, Boråstapeter has built its reputation on a commitment to exceptional craftsmanship and timeless Swedish design. Every wallpaper is produced in Sweden, where the company manages the entire process from the initial sketch through to the finished roll. This close control over design and manufacturing allows Boråstapeter to maintain the high standards of quality and attention to detail that have defined the brand for generations.
One of the key strengths of Boråstapeter is its ability to blend tradition with contemporary living. Drawing inspiration from Scandinavian nature, heritage patterns and modern design influences, the collections offer a balance of beauty, functionality and versatility. Boråstapeter wallpapers are designed to create inviting, personal spaces that stand the test of time.
Sustainability is also at the heart of the Boråstapeter story. With more than a century of experience behind them, the company has continually refined every aspect of its operations, from materials and production methods to logistics and recycling practices. By keeping manufacturing in Sweden and using environmentally conscious printing techniques, Boråstapeter takes a holistic approach to reducing its environmental impact while delivering products built to last. It's a philosophy that supports our own commitment to sustainability and quality, and one of the reasons we're proud to have them as a partner.
Among the brand's collections is Newbie II, a charming collaboration with Swedish lifestyle brand Newbie. Designed especially for children's spaces, the collection features hand-drawn illustrations inspired by fairy tales and nature. Soft pastels, muted earthy tones, woodland animals, floral motifs and adventurous landscapes create magical environments that encourage imagination while maintaining a refined aesthetic that parents will love. Perfect for nurseries, bedrooms and playrooms, Newbie II brings warmth and wonder to family homes.
For those who appreciate timeless design, the Icons collection celebrates some of Boråstapeter's most beloved patterns. Carefully curated from the company's extensive archive, Icons brings together wallpapers that have remained favourites across generations. From hand-painted Renaissance-inspired motifs to enduring modern classics, the collection demonstrates how great design transcends trends. It is an ideal choice for homeowners, designers and architects seeking elegant interiors with lasting appeal.
Those looking to make a bold design statement will find inspiration in the Graphics collection. Featuring geometric patterns, minimalist compositions and contemporary Scandinavian influences, Graphics offers an alternative to more traditional floral designs. The collection includes work inspired by renowned design figures such as Arne Jacobsen and Alvar Aalto, alongside modern artistic collaborations. The result is a versatile range that can add visual interest and sophistication to both residential and commercial spaces.
Whether you're renovating, building new or specifying finishes for a design project, Boråstapeter offers the reassurance of proven quality, timeless style and responsible production. With a rich Swedish heritage, an unwavering commitment to craftsmanship and a strong focus on sustainability, it's easy to see why the brand continues to be trusted by homeowners and design professionals around the world. In New Zealand, Boråstapeter wallpapers are available exclusively through Guthrie Bowron, bringing over a century of Scandinavian design excellence to local interiors.