How Neolith reaches high-intent audiences through ArchiPro
Written by
22 April 2025
•
4 min read
As part of their broader marketing strategy, Neolith utilises a combination of digital platforms - including their website, social media, and ArchiPro, to create a seamless brand experience and engage their audience at multiple touch points.
ArchiPro plays a key role in this approach, helping them connect with the right audience in a highly relevant and impactful way.
An Omni-Channel Digital Strategy
Kate Deakin-Bell, Marketing Manager at Neolith, explains that an effective digital presence means more than just visibility—it’s about engagement, storytelling, and ensuring their brand is positioned in front of the right people at the right time.
“Our digital strategy is all about creating a strong, cohesive brand presence across multiple channels—our website, social media, digital advertising, and industry-specific platforms like ArchiPro. Each platform plays a role. Our website is our home base, social media helps us build engagement and awareness, and platforms like ArchiPro allow us to connect directly with architects, designers, and homeowners who are actively looking for premium surfaces.”
By leveraging ArchiPro alongside their owned and paid channels, Neolith strengthens their position in the architecture and design industry, ensuring their surfaces are seen in real-world applications by engaged professionals.
"Our website is our home base, social media helps us build engagement and awareness, and platforms like ArchiPro allow us to connect directly with architects, designers, and homeowners who are actively looking for premium surfaces.”
Visual Storytelling for Maximum Impact
Showcasing materials in a way that resonates with an audience is at the core of Neolith’s marketing approach.
“We focus on visual storytelling, showing our materials in real-world applications and letting the projects speak for themselves. On platforms like ArchiPro, we take a localised approach, using case studies and project stories to provide depth and context,” shares Kate.
Through high-quality imagery and thoughtfully curated project showcases, Neolith provides potential clients with a tangible sense of how their surfaces can elevate a space. This strategic approach ensures that their brand remains aspirational yet approachable, balancing polished content with authentic, real-world use cases.
Beyond Neolith’s self-published projects, their products are also tagged across their clients' projects. Professionals such as Landmark Homes, Hub Design, and Michelle Lamb feature the stunning surfaces in their high-end projects, expanding Neolith’s reach on the platform.
Leveraging ArchiPro for Brand Visibility and Insights
ArchiPro has reinforced for Neolith the importance of being present where professionals and homeowners actively search for design solutions. Neolith has leveraged the platform to collaborate with ArchiPro’s editorial team and self-publish thought leadership articles. Their two most-viewed pages discuss trends and sustainability—both featuring compelling content and stunning product imagery.
Publishing articles not only strengthens their profile’s SEO but also improves discoverability, with 61 indexed pages (deemed by Google as high-quality for relevant searches). Neolith also utilises ArchiPro’s client marketing services, launching targeted campaigns and digital publication features to high-intent audiences.
Insights from the platform have shaped their marketing and sales approach, helping them better understand customer preferences and engagement trends.
“The analytics help us understand what products and projects are getting the most attention, which guides our content strategy. If we see a particular finish or application is trending, we can adjust our messaging accordingly.”
“The audience is engaged, the platform is easy to navigate, and the visibility it provides can translate into real leads.”
When asked if she would recommend ArchiPro to other suppliers, Kate says it’s well worth considering and emphasises the platform’s ability to drive targeted visibility and engagement:
“The audience is engaged, the platform is easy to navigate, and the visibility it provides can translate into real leads.”
For Neolith, digital marketing is about creating multiple touch points that drive engagement and conversion. With ArchiPro as part of their wider strategy, they continue to connect with the right audience, bringing their premium surfaces to the forefront of design conversations.