The ever-advancing printing technology has opened up a new world of possibilities in terms of the options for window frosting, graphics and signage - something being heavily favoured for commercial, retail, hospitality and industrial settings.
There are almost endless ways to jazz up a window space - from photo-realistic renders to frosted glass film, decorative glass and signage. It simply depends on the aim of the installation. Is it to demand attention? To provide privacy? To make a statement with a logo or value? To evoke an emotive response?
Whatever the aim, decorating windows with graphics or signage can have a significant and immediate impact, especially in areas with a high foot or vehicular traffic, and provide a valuable space for advertising at little cost.
Choosing window graphics and glass signage
Window graphics are also commonly referred to as window clings or window decals, and there is a vast range of options available in terms of materiality, texture, printing style, colour and finish. Window signage can be mounted on either the inside or on the outside of the window, with the preference often being the outside for maximum impact to the passerby.
A simultaneous benefit of using frosted glass film or glass signage is its ability to filter UV rays, especially when installing on the outside of the window. Where this is not possible, interior installation is an option, and, like exterior installed graphic or frosting, have a similar range of benefits.
View-through window frost and frosted glass film
Many window graphics are view-through, designed to make a statement but not impact on the natural light and ability for those inside a building to see out without restriction. In most cases, the ratio of perforations on a window decal will be customisable, allowing for different viewing options and clarity of view through the product.
Using decorative glass for commercial projects
Decorative glass is a fast-growing area of the glass world, heralded by constant technological innovation and movement. Everything from back-painted glass to colour coated glass and intensely textured glass is on the table now with entirely bespoke options also available from many manufacturers, opening up a world of possibilities in terms of the use of glazed areas in commercial premises for advertising and branding.