In many cases, the first port of call when it comes to incorporating the wall into a company’s corporate branding is using the logo. Often, this can achieve a great result, ensuring the logo is large and memorable for anyone who uses a space. However, using a vinyl wall decal with the logo is just the beginning of using wall space effectively.

Defining your brand and corporate personality can be achieved using wall decals, wall graphics, stickers, murals and wallpaper is often a cost-effective way to make a statement, to define your brand and inject a true sense of identity into space - for both clients and staff.

Wall Graphics - how to achieve the best result

Think about a company’s values: What message do you want to convey to staff, customers and clients? It may be a sense of comfort, achievement or a certain feeling or emotion you would like to invoke. That’s where a more creative approach comes into play.

Using a mural wallpaper, for example, can create a real statement in a commercial space. Whether it’s a holographic or three-dimensional mural or a mural based only on colour and texture, this type of feature can offer a visually stunning feature and a memorable sense of place, identity and branding. Wall murals can also create a sense of community - perhaps the vinyl wallpaper is a rendered image of past events or participants, perhaps it's representative of all the hands who make up a certain community - the options are limited only by the imagination in this regard. At sports venues, wall graphics sports teams use can mark entrances, identify areas and reinforce a club’s visual identity.

Add life to a wall with vinyl stickers, wall decals or wall signs

One of the easiest ways to inject personality or character into space is with interesting and relevant decals, signs and stickers. Often, these can be easily installed without professional assistance, and provide a certain versatility as most are designed to be easily removed when they require updating or office relocation is on the cards.