Bait

Immortalising moods from the inside out and outside in, YSG is a multi-disciplinary initiative combining Architecture, Interiors and Curation.

Providing holistic design experiences, it offers new builds, alterations and additions plus interior furnishing and curation services across the residential, hospitality and commercial sectors globally. Renowned for creating highly customised elements incorporating superbly crafted joinery, lighting and unique furniture pieces, YSG’s spirited designs reach every room and every surface.

Established in 2020 by Yasmine Ghoniem, YSG comprises a multinational team of over 15 interior designers and architects combined. Based in Sydney, with staff originating from Argentina, Japan, Brazil, Lebanon, the UK, China, France, Switzerland, Hungary, New Zealand, Australia and the Middle East, their cultural backgrounds and professional experience both locally and abroad infuse the studio with illustrious insights and finely tuned expertise.

YSG has received numerous awards including Designer of the Year at the 2021 Interior Design Excellence Awards and Best Residential Design, Best Residential Decoration and Best of NSW state at the 2020 Australian Interior Design Awards. In 2022 YSG featured in the European Architectural Digest’s definitive AD100 list recognising the most influential interior designers, architects and designers world-wide, bolstering its reputation as one of Australia’s most directional and respected design studios.