By Greg Natale
Taking up occupancy in a newly converted bank in Sydney’s CBD, Farage Australia’s new flagship store sits quietly and sensitively within its heritage framework.
Principle to Greg Natale’s concept was that existing space must remain the hero.
Sympathetic to its surroundings, the interior employs a sharp palette of greys offset with bespoke walnut joinery and racking. A grid of arctic grey marble floor tiles is given weight by the monolithic stone plinths pushing upward as merchandising platforms.
Lighting the space was given precedence early on in the creative development with the notion of a contemporary technologically advanced installation floating overhead – framing the existing ornate lights and the impressive heritage ceiling.
Throughout, bronze details take their cue from the existing, soaring bronze doors and all racking and shelving was custom designed by Greg Natale Design to complement the architectural character of the building.
Greg Natale, founder and director of Greg Natale, is a multi-award-winning Australian designer known for his innovative approach to creating highly detailed and uniquely curated spaces. His designs have featured in numerous local and international publications, including Architectural Digest, Elle Decoration, Vanity Fair, Vogue Living and Belle. Among the many awards to his name are Belle Interior Designer of the Year for both 2011 and 2014, and the 2021 Australian House & Garden Room of the Year. He has been named one of The World's Most Influential Designers by AD Mexico and a Design Visionary by Harper's Bazaar Interiors Middle East.
At the core of Greg Natale's intricately layered approach is tailoring to his client's individual tastes and needs. His passion for materiality, colour, pattern, and geometry motivates the designer to consistently explore new avenues and design genres through his work, weaving various references from classic to contemporary into his designs.
Greg has released three books on interior design showcasing his unique style: The Tailored Interior (published by Hardie Grant Books Australia in 2014), The Patterned Interior (published by Rizzoli NY in 2018) and The Layered Interior (published by Rizzoli NY in 2022). He continues to expand his business and currently has his own line of products available online and at the Greg Natale flagship store in Sydney, as well as leading homewares stockists in Australia, North America, Europe and Asia.