Project team
- The Lennon Project
- Carmen Chan
Innovative pop-up trucks designed for J.Crew's inaugural stores in Hong Kong, featuring CNC machined panels and a modern aesthetic, showcased at the IFC Atrium for a week in collaboration with event specialists Orient Unlimited.
In collaboration with J.Crew and to commemorate the opening of their first stores in Hong Kong, we were tasked with designing a series of 'pop-up trucks' to distribute gifts and food items to potential new customers. The final design constituted a collection of reinterpreted classic American food trucks.
These trucks were constructed using CNC machined panels and painted in a selection of monochromatic colors, embodying a modern twist on traditional food truck aesthetics.
The installation spanned a week and was positioned in Hong Kong's IFC Atrium.
(Projects such as this were completed while working with event specialists 'Orient Unlimited' based in Hong Kong).
For more information, visit: www.orientunlimited.com
Photographs by Carmen Chan.
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