Phantom Billstickers is New Zealand’s leading street poster business. Following the tragic 2010 Christchurch earthquake, its people hatched an idea – using advertising columns to act as emergency supplies storage units.
Diadem was engaged in bringing this concept to life, while also improving the columns’ aesthetics and efficiency. Working closely with Phantom on the design, Diadem delivered ten columns in Wellington and two in Hamilton.
A lockable storage unit was built into the 3.5-metre high columns, which contains emergency equipment such as first aid kits, axes and pinch bars. Each unit mounts a cement base which Diadem designed to be earthquake-proof.
The entire structure needed to appropriately balance accessibility against the risk of vandalism. The durability and dual purpose of the design required considerations from the structural framework to the lockable doors.
The aesthetic of the upgraded columns was inspired by those in Europe’s major cities. The columns also needed to relocatable billboards, with the ability to be levelled on uneven surfaces.
Innovations to the columns included solar-powered LED lighting which illuminates posters behind a durable polycarbonate shell, and an internal battery.
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Phantom Billstickers
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Diadem is an integrated practice which shapes brands for the built environment.
Over the last two decades, we have helped people communicate, navigate and engage with branded spaces around the world.
Founded in 2000, we’ve grown from a single consultancy to a practice with six offices, and a team known for industry-leading expertise. Over that time, it’s been our privilege to deliver strategic signage and wayfinding for clients in a wide range of industries.
Today, our briefs continue to be interesting, challenging and diverse. Our solutions continue to earn acclaim and deliver meaningful value.
As new markets and new service offerings emerge, we’re building on our experience as an advisor on place branding, sustainable design and digital solutions. We will continue to embrace new methods and changing technology to make a positive impact – for our clients, for their communities and for the environment.
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