By Rptecture Architects
Planet Smoothie, a distinguished venture of the renowned US-based smoothie company, has been thoughtfully designed by Rptecture Architects in collaboration with Function Fitouts. The immersive and vibrant concept draws inspiration from the brand's identity, infusing the design to create a captivating experience for customers. With innovative features, the kiosk brings a fresh twist to the brand's essence, reinforcing its presence through engaging elements. Planet Smoothie captivates and delights customers with a visually appealing and interactive atmosphere.
Incorporation of various elements has resulted in an immersive and enticing customer experience within the kiosk design. The brick exterior has been painted pink to match the branding colour palette, effectively reinforcing the brand while evoking a sense of neighbourhood charm through the rustic finishes of the brick and rough-textured plaster. As customers approach the pick-up kiosk, their attention is captivated by a mesmerizing circular light that frames the view of the kiosk.
To extend and enhance the customer's stay, a power charging station has been strategically placed, encouraging longer dwell times as customers wait or savour their drinks. This well-considered addition ensures convenience and connectivity, enabling customers to enjoy their time at the kiosk. Additionally, a vibrant green feature wall adorned with a brand slogan serves as a compelling visual focal point, reinforcing the brand's identity and enticing customers to capture and share their drink experiences on social media platforms, thereby amplifying brand awareness and fostering community engagement.
Material consideration resulted in the incorporation of brick, plaster, and Corian benchtops to ensure durability. The brick and plaster provide a robust foundation, offering resilience against wear and tear while maintaining an aesthetically pleasing, rustic charm. Additionally, the choice of Corian for the benchtops not only enhances the overall look but also guarantees ease of maintenance in a fast-paced kiosk environment.
As an internationally recognised, multi-award-winning firm, Rptecture Architects is the culmination of reference point architecture.
Our design philosophy is simple: to treat each project in a contextual and holistic manner while embracing individuality and respect.