Planet Smoothie entailed designing an attention-grabbing kiosk, marking their first venture outside of the US. The primary objective was to create a grab-and-go concept that would captivate passersby and encourage them to explore the new brand.
The kiosk's design needed to align with the existing brand colours, ensuring a colour palette that would reinforce the brand's identity. Additionally, the client desired features that actively promoted social media engagement, extending the brand's reach and fostering a sense of community. The design needed to create an environment that enticed customers to prolong their stay through carefully curated spaces boasting comfortable seating areas, interactive displays, and captivating murals. Ultimately, the project sought to engage customers and their interactions with the kiosk, whilst reinforcing brand identity to deliver an unforgettable customer experience.
Incorporation of various elements has resulted in an immersive and enticing customer experience within the kiosk design. The brick exterior has been painted pink to match the branding colour palette, effectively reinforcing the brand while evoking a sense of neighbourhood charm through the rustic finishes of the brick and rough-textured plaster. As customers approach the pick-up kiosk, their attention is captivated by a mesmerizing circular light that frames the view of the kiosk.
To extend and enhance the customer's stay, a power charging station has been strategically placed, encouraging longer dwell times as customers wait or savour their drinks. This well-considered addition ensures convenience and connectivity, enabling customers to enjoy their time at the kiosk. Additionally, a vibrant green feature wall adorned with a brand slogan serves as a compelling visual focal point, reinforcing the brand's identity and enticing customers to capture and share their drink experiences on social media platforms, thereby amplifying brand awareness and fostering community engagement.
Material consideration resulted in the incorporation of brick, plaster, and Corian benchtops to ensure durability. The brick and plaster provide a robust foundation, offering resilience against wear and tear while maintaining an aesthetically pleasing, rustic charm. Additionally, the choice of Corian for the benchtops not only enhances the overall look but also guarantees ease of maintenance in a fast-paced kiosk environment.
