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The Sydney store for this women’s fashion label offers a modern, edgy setting in which the pieces are the stars.

Neutral tones allow the features of the design to stand out, such as the industrial-style door handles, racks and textural brick walls, the lights on tracks and the central display block.

These elements reflect the brand’s blend of sophistication and raw beauty, while the angled lines in the floor and windows reference a detail found in the clothes.

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Professionals used in
Uscari

About the
Professional

Greg Natale, founder and director of Greg Natale, is a multi-award-winning Australian designer known for his innovative approach to creating highly detailed and uniquely curated spaces. His designs have featured in numerous local and international publications, including Architectural Digest, Elle Decoration, Vanity Fair, Vogue Living and Belle. Among the many awards to his name are Belle Interior Designer of the Year for both 2011 and 2014, and the 2021 Australian House & Garden Room of the Year. He has been named one of The World's Most Influential Designers by AD Mexico and a Design Visionary by Harper's Bazaar Interiors Middle East.

At the core of Greg Natale's intricately layered approach is tailoring to his client's individual tastes and needs. His passion for materiality, colour, pattern, and geometry motivates the designer to consistently explore new avenues and design genres through his work, weaving various references from classic to contemporary into his designs.

Greg has released three books on interior design showcasing his unique style: The Tailored Interior (published by Hardie Grant Books Australia in 2014), The Patterned Interior (published by Rizzoli NY in 2018) and The Layered Interior (published by Rizzoli NY in 2022). He continues to expand his business and currently has his own line of products available online and at the Greg Natale flagship store in Sydney, as well as leading homewares stockists in Australia, North America, Europe and Asia.