Client: Fresh Soul Clothing
Duration: 3 weeks

We completed the fitout for Fresh Soul’s brand-new Sydney CBD flagship store in a tight timeframe of 3 weeks. Our retail project team carried out the works in Pitt Street Mall with no disruption to neighbouring tenancies and the project was completed ahead of time, with zero defects, in time for a seamless grand opening.

Lighting plays a major role in creating the right atmosphere for any environment, but it is even more crucial in a retail space as it can influence the buying process for the consumer. This was a key consideration in the design of Fresh Soul’s new store. Pelmet lighting was used to softly outline the edge of the back wall achieving an aesthetic glow. Spotlighting has been incorporated in all the right areas, which cleverly highlights the product. A recessed halo effect was also achieved around the mirrors, to add balance and further accentuate the luxury feel of the store.

Photography: Michael Wee Photography