Icebreaker fit-out banner

Icebreaker's new flagship store in the Commercial Bay Precinct is a lesson in retail class.   The design by Pennant and Triumph has created a stunning environment to showcase Icebreaker's natural merino clothing.  Authenticity and thought for reflecting the brand story in the materials are evident in every design detail, crafted expertly by the joinery team at Retail Dimension.

Crown Cut American Ash Veneer from Prime Panels has been used for the wall panelling and joinery throughout the store, offering a relaxed and natural timber texture to combine beautifully with the natural merino garments on display.

Professionals used in
Icebreaker fit-out

About the
Professional

NZ Panels Group is a leader in the interior products sector with brands that include Prime Panels, Bestwood, Dezignatek, Mercer, Durasein, Wilsonart, and Ultraglaze.

Its products can be found in a wide range of residential and commercial projects throughout New Zealand.

It's extensive range of pressed decorative panels include melamine, veneer, HPL and acrylic.   

Dezignatek is New Zealand's leading manufacturer of custom-made thermoform, melamine, acrylic, HPL and paint-ready cabinetry doors and drawer fronts.

Benchtop surfaces include low silica composite stone, solid acrylic and high-pressure laminate while its Mercer sinks and taps range includes options in stainless steel, PVD and granite.