Neglected Society Figtree

The owner of neglected society had a strong brand vision for his streetwear business with plans to roll out retail stores across the Illawarra region. The design brief was to reflect street culture and target the youth market. A black base was used create a backdrop for the branding, vibrant apparel and graffiti art donning the walls with the custom feature wall to exhibit the current sports headwear. The planning of the store has been designed to encouraged the customers to journey through, as basketball streams live from the US on ceiling mounted screens, play arcade games and shoot some free throws to refine their skills, creating a tactile and enjoyable shopping experience. The first store was opened at Figtree Grove with positive sales results and in turn a second store opening in the same year at Stocklands Shellharbour.