SABA Showroom

Fashion meets interior design in the new SABA showroom. When luxury Australian fashion retailer SABA decided to open a flagship store, their brief matched the heart of their brand: modern simplicity, intelligence and sophistication, and inspired by art and design. SABA wanted a space that reflected their unique design aesthetic while creating a complementary backdrop that showcased their seasonal ranges of elevated modern staples for men and women. The result is a unique, curated space that carefully considers the entire SABA ethos, right down to its brand pillars. Aplin Creative focused its design on luxurious yet earthy materials. A natural render to the walls and fixtures creates a delicate handmade backdrop while timber adds a touch of warmth and nature to the space. Australian sandstone draws a premium local touch indoors while simultaneously grounding the brand into its roots. Seamless detailing throughout the store effortlessly draws all design elements together, delivering a sophisticated and minimalistic space that successfully makes SABA’s designer clothing the heroes of the space. What was left out of this space was just as important as what was put in. Because this was a new direction for SABA, the project centred on considered, restrained decision-making that ensured the overall brand ethos remained at the heart of the final result. Much like the clothing that SABA designs and produces, this is a space that oozes style that lasts. You can find the new SABA store at Westfield Sydney.  Photography Credit: Care of SABA - In-house