SABA Showroom
By Aplin Creative
Fashion meets interior design in the new SABA showroom. When luxury Australian fashion retailer SABA decided to open a flagship store, their brief matched the heart of their brand: modern simplicity, intelligence and sophistication, and inspired by art and design.
SABA wanted a space that reflected their unique design aesthetic while creating a complementary backdrop that showcased their seasonal ranges of elevated modern staples for men and women. The result is a unique, curated space that carefully considers the entire SABA ethos, right down to its brand pillars.
Aplin Creative focused its design on luxurious yet earthy materials. A natural render to the walls and fixtures creates a delicate handmade backdrop while timber adds a touch of warmth and nature to the space. Australian sandstone draws a premium local touch indoors while simultaneously grounding the brand into its roots. Seamless detailing throughout the store effortlessly draws all design elements together, delivering a sophisticated and minimalistic space that successfully makes SABA’s designer clothing the heroes of the space.
What was left out of this space was just as important as what was put in. Because this was a new direction for SABA, the project centred on considered, restrained decision-making that ensured the overall brand ethos remained at the heart of the final result.
Much like the clothing that SABA designs and produces, this is a space that oozes style that lasts. You can find the new SABA store at Westfield Sydney.
Photography Credit: Care of SABA - In-house
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SABA Showroom
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About the
Professional
Every forward-thinking organisation desires unique creative solutions that combine innovation and ingenuity with everyday usability.
aplin creative, a creative design studio based in Sydney, Australia, designs products, furniture and interiors with passion, innovation and careful consideration. We find great reward in designing and creating objects and environments that serve to inspire both our clients and theirs, and seeing the end result leaves us with a great sense of pride.
The aplin creative team stands on a unique design process that has evolved out of more than 10 years of creative experimentation and development, resulting in innovative creative solutions of the highest standard that excite and motivate while both meeting the brief and reflecting our inherent creativity.
OUR SERVICE
Every interior environment has its own unique identity. aplin creative offers an interior design service for commercial retail and hospitality spaces that is conducive to their – and their clients’ – needs. Our service includes the development of creative concepts, specification, documentation and execution of interior fit-outs.
Our team of industrial design specialists also develops innovative, original and versatile product design, including lighting, products and furniture. We also offer design variation and personalisation of our current collection.
OUR PRODUCT
The aplin creative team designs a range of original and contemporary products that are designed to withstand the test of time and are adaptable enough to fit into the most stylish home or office seamlessly. We stay up-to-date with international design trends, resulting in an ever-growing collection of versatile lighting products, furniture and home accessories. For more information, visit our shop.
MEMBERSHIPS
aplin creative prides ourselves on constantly furthering our experience and credentials. Part of this involves belonging to likeminded organisations. Currently we are a professional member of the Design Institute of Australia and member of The Designers Institute of New Zealand.
AWARDS
2020 Winner BEST AWARDS
2020 Finalist in BEST AWARDS
2016 GOOD DESIGN Award
2016 Finalist in BEST AWARDS
2016 Finalist in the 14th annual VIVID Design Competition
2015 QV Melbourne Retail Excellence Award 2015 Fit-Out of the Year
- ArchiPro Member since2022
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