Project team
- X + O
- Rohan Venn
Innovative collaboration between Smeg Australia and D2C to launch the Omnichef, a versatile 7-in-1 oven, featuring experiential demonstrations led by chef Silvia Colloca to enhance Australian home cooking.
X+O partnered with Smeg Australia and D2C (Direct 2 Consumer) to showcase and launch the most innovative new technology from Smeg - Omnichef, a 7 in 1 oven including traditional, steam and microwave cooking..
Research by Smeg revealed that Australian home cooks aren’t making the most of their ovens, with nearly half of respondents who use an oven (49%) admitting to not fully understanding how to use the majority of their oven settings. To encourage Australians to go beyond their culinary comfort zone, Smeg has released a six-part mini-series hosted by Italian chef and actress Silvia Colloca.
The experiential demonstrations kitchen can be found in the Smeg Banksmeadow showroom, as well as online, in print and in various social media channels with Silvia at the helm.
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