Smeg, Omnichef

By X + O

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X+O partnered with Smeg Australia and D2C (Direct 2 Consumer) to showcase and launch the most innovative new technology from Smeg - Omnichef, a 7 in 1 oven including traditional, steam and microwave cooking..

Research by Smeg revealed that Australian home cooks aren’t making the most of their ovens, with nearly half of respondents who use an oven (49%) admitting to not fully understanding how to use the majority of their oven settings. To encourage Australians to go beyond their culinary comfort zone, Smeg has released a six-part mini-series hosted by Italian chef and actress Silvia Colloca.

The experiential demonstrations kitchen can be found in the Smeg Banksmeadow showroom, as well as online, in print and in various social media channels with Silvia at the helm.

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SMEG GALLILEO

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Smeg, Omnichef

X + O
X + O
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X+O are a creative studio that transform brands, putting customer experience + the holistic business vision at the centre of our approach. Specialising in commercial, hospitality, retail and wellness sectors, we partner with clients to understand how people use spaces, review business objectives and translate this into actionable results to maximise ROI.

By listening, observing, questioning and exploring, we are able to formulate integrated strategies that drive the spatial design and brand execution. This drives compelling customer experiences, and a return on investment. We investigate all aspects of businesses in order to obtain a holistic understanding.

From global brands to new and emerging, our studio have completed projects in cities including Auckland, Bangkok, Jakarta, Hamburg, Shanghai, Surabaya and in all Australian states

The studio has won national design awards in the retail and hospitality, being awarded Gold and Silver in the Australian Design Awards by Better Future. Nudie Jeans 

 Space by THYNK was awarded Gold in the interior design - flagships and showroom category 2023, THYNK Showroom and experience centre 2020. The Markets Club was awarded Silver in the interior design - eat and drink category, 2023.  Both projects were elevated from Gold and Silver respectively from the 2022 Sydney Design Awards.