Lonsdale Street Melbourne.

By reinvigorating the entry experience of this A-grade commercial tower with digital screens and dynamic content, Diadem has added value to this prime CBD property.

Diadem’s approach was to consider this project holistically. The integration of architectural spaces, digital screens and dynamic content creation was conceived as one.

Dexus is a major Australian real estate investment trust responsible for an extensive portfolio across office, industrial and healthcare properties. 180 Lonsdale is one of its significant A-grade commercial towers in Melbourne’s CBD.

Diadem was engaged to help increase dwell time and attract new tenants by reinvigorating the foyer. This was achieved through digital activation on a large scale, transforming the foyer into a place of wonder, delight and engagement.

The result is a place where typically transient users can linger, be entranced, and experience calm among the city’s hustle. At the same time, opening the ground floor to arts and culture has created more value in the building levels above.