The Challenge
To reach a new demographic and clientele, while still being appealing to the exisiting client base, accomdate different size groups and ensure a high ROI
Our Approach
To reach a new demographic and clientele while ensuring a high ROI, we've reconfigured the space to serve both day and nighttime customers. This was achieved by using banquette seating and square table configurations to accommodate different group sizes.
For sustainability, we retained and repurposed the existing bar, screen, and ceiling detail, giving them a refreshing new look and re-visualized the merchandise. We designed a customer journey for pre and post-dinner drinks, creating a new zone within the club.
Recognising the presence of the kitchen in the background, we built a wine bar to create a room within the room. The redesigned space references the existing color palette of the Garden while bringing in a fresh and luxurious imagery, creating a moody atmosphere.
Professionals used in
Cocktail Bar
More projects from
X + O
About the
Professional
X+O are a creative studio that transform brands, putting customer experience + the holistic business vision at the centre of our approach. Specialising in commercial, hospitality, retail and wellness sectors, we partner with clients to understand how people use spaces, review business objectives and translate this into actionable results to maximise ROI.
By listening, observing, questioning and exploring, we are able to formulate integrated strategies that drive the spatial design and brand execution. This drives compelling customer experiences, and a return on investment. We investigate all aspects of businesses in order to obtain a holistic understanding.
From global brands to new and emerging, our studio have completed projects in cities including Auckland, Bangkok, Jakarta, Hamburg, Shanghai, Surabaya and in all Australian states
The studio has won national design awards in the retail and hospitality, being awarded Gold and Silver in the Australian Design Awards by Better Future. Nudie Jeans
Space by THYNK was awarded Gold in the interior design - flagships and showroom category 2023, THYNK Showroom and experience centre 2020. The Markets Club was awarded Silver in the interior design - eat and drink category, 2023. Both projects were elevated from Gold and Silver respectively from the 2022 Sydney Design Awards.