PGH Bricks Style Guide
By Nexus Designs
To form a comprehensive, national promotional campaign for the third time running, the PGH Bricks Style Guide required the refresh and upkeep of a strong visual direction and clear messaging for both customer and architect/specifier markets across multiple platforms.
Engaged to design nine exterior/interior palettes representing emerging and continuing house trends, our role also included art direction for photography and video, content creation and extensive collateral and communications design.
The flatlay and schematic moodboards, showcasing PGH product alongside complementary materials, are dual purpose campaign assets – for customers and home-owners these are practical checklists covering common elements of a build, such as roofing, gutter and fascia, paint colours, window trim and timber or stone finishes. For architects and specifiers, the palettes are inspiration for the consideration of brick as an authentic, flexible and long-term design element.
PGH Bricks Style Guide National Campaign
Commercial Building Products & Manufacturing
Visual Strategy
Campaign Creative
Material Palette Design
Photography Art Direction
Video Art Direction
Print, Packaging & POS Design
Tomas Friml Photography, Marsha Golemac Styling, SIRAP Video Production 2021, Kintaro Studios Video Production 2019
Graphis Design Annual 2023
Silver Award, Print & Branding
Dezeen Awards 2021
Longlist, Graphic Design
Transform Awards ANZ 2021
Winner – Silver, Best Implementation of a Brand Development Project
Fedrigoni Top Award 2020
Shortlisted, Corporate Identity Packaging
Professionals used in
PGH Bricks Style Guide
More projects from
Nexus Designs
About the
Professional
For over five decades, Nexus Designs has created enduring and personal design, expressing authenticity and bringing delight. Multi-disciplinary to the core, we offer a true integrated service of interior design, product development, colour and trend analysis, graphic design and communication, working within the residential, commercial, government, education and building product manufacturing sectors.
Embodying the unstoppable search for timeless and functional design championed by our founder Janne Faulkner AM, our studio is bright, adaptable and spirited, interesting as much as we are interested, and endlessly inspired by the colour and form found within the unique Australian natural and built environments.
- ArchiPro Member since2023
- Follow
- Locations
- More information