Roche

Blending Swiss Precision with Aotearoa’s Landscape. Roche is a global biotech company and a leading provider of in-vitro diagnostics dedicated to transforming medicine and fighting major diseases. With its roots in Switzerland, Roche has grown into one of the largest and most innovative pharmaceutical companies worldwide. Their commitment to their employees, partners, stakeholders, and, most importantly, their patient's wellness remains as strong as it was on the first day of their journey.

Studio DB’s design approach revolved around the experiential journey of the New Zealand landscape. Exploring the forest, rivers, mountains, coastlines, and agricultural areas of Aotearoa by metaphorically connecting associations of the landscape to the spatial experience of the workplace while still keeping the patient at the centre and forefront.

The fusion of Swiss precision and minimalism with the vibrant beauty of the New Zealand landscape was achieved by incorporating colour as the main "fusing element." While maintaining the core neutral Swiss colours that represent precision and reliability, vibrant hues of a deep blue colour inspired by the natural beauty of New Zealand were introduced, infusing the space with energy and vitality.