By reinvigorating the entry experience of this A-grade commercial tower with digital screens and dynamic content, Diadem has added value to this prime CBD property.
Diadem’s approach was to consider this project holistically. The integration of architectural spaces, digital screens and dynamic content creation was conceived as one.
Dexus is a major Australian real estate investment trust responsible for an extensive portfolio across office, industrial and healthcare properties. 180 Lonsdale is one of its significant A-grade commercial towers in Melbourne’s CBD.
Diadem was engaged to help increase dwell time and attract new tenants by reinvigorating the foyer. This was achieved through digital activation on a large scale, transforming the foyer into a place of wonder, delight and engagement.
The result is a place where typically transient users can linger, be entranced, and experience calm among the city’s hustle. At the same time, opening the ground floor to arts and culture has created more value in the building levels above.
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180 Lonsdale Street Melbourne
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About the
Professional
Diadem is an integrated practice which shapes brands for the built environment.
Over the last two decades, we have helped people communicate, navigate and engage with branded spaces around the world.
Founded in 2000, we’ve grown from a single consultancy to a practice with six offices, and a team known for industry-leading expertise. Over that time, it’s been our privilege to deliver strategic signage and wayfinding for clients in a wide range of industries.
Today, our briefs continue to be interesting, challenging and diverse. Our solutions continue to earn acclaim and deliver meaningful value.
As new markets and new service offerings emerge, we’re building on our experience as an advisor on place branding, sustainable design and digital solutions. We will continue to embrace new methods and changing technology to make a positive impact – for our clients, for their communities and for the environment.