Fresh Collective.
ArchiPro Project Summary - Innovative small format supermarket design prioritizing customer experience and fresh product visibility, featuring a unique cardboard prototype for interactive feedback before final construction.
- Title:
- Fresh Collective Food Market
- Interior Designer:
- Blur the Lines
- Category:
- Commercial/
- Shopping Centres
- Photographers:
- Blur the Lines
“Working extremely closely with Danielle on the development of the Fresh Collective by New World new retail proposition, brand and experience was an absolute pleasure and privilege. Danielle is a great strategic design thinker, seamlessly starting with understanding the customer problem, through to brand strategy and creative branded experience development and execution, whilst understanding and delivering to the business and client needs. I would highly recommend Danielle to any organisation and hope to be able to work with Danielle again in the near future!” — New World brand lead
Project Portfolio
Blur the lines is an award winning design studio delivering full service interior design for commercial and residential clients.
Led by experienced Australasian Interior Designer and Creative Director, Danielle Barclay, Blur the Lines work is innovative, bold and contemporary.
Danielle is both creatively minded and commercially driven. Her work tells a story and blurs the lines between function and feeling.
From homes to hotels, retail to installations, Blur the Lines creates inspiring spaces and experiences that you can step into, feel and remember.
By Blur the Lines
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Interior Designers