
About
Fresh Collective Food.
ArchiPro Project Summary - Innovative small format supermarket design prioritizing customer experience and fresh product visibility, featuring a unique cardboard prototype for interactive feedback before final construction.
- Title:
- Fresh Collective Food Market
- Interior Designer:
- Blur the Lines
- Category:
- Commercial/
- Shopping Centres
- Photographers:
- Blur the Lines
Project Gallery

“Working extremely closely with Danielle on the development of the Fresh Collective by New World new retail proposition, brand and experience was an absolute pleasure and privilege. Danielle is a great strategic design thinker, seamlessly starting with understanding the customer problem, through to brand strategy and creative branded experience development and execution, whilst understanding and delivering to the business and client needs. I would highly recommend Danielle to any organisation and hope to be able to work with Danielle again in the near future!” — New World brand lead
















Views and Engagement
Professionals used

Blur the Lines. Blur the lines is an award winning design studio delivering full service interior design for commercial and residential clients.
Led by experienced Australasian Interior Designer and Creative Director, Danielle Barclay, Blur the Lines work is innovative, bold and contemporary.
Danielle is both creatively minded and commercially driven. Her work tells a story and blurs the lines between function and feeling.
From homes to hotels, retail to installations, Blur the Lines creates inspiring spaces and experiences that you can step into, feel and remember.
Founded
2000
Established presence in the industry.
Projects Listed
12
A portfolio of work to explore.

Blur the Lines.
Profile
Projects
Contact
Project Portfolio
Other People also viewed
Why ArchiPro?
No more endless searching -
Everything you need, all in one place.Real projects, real experts -
Work with vetted architects, designers, and suppliers.Designed for New Zealand -
Projects, products, and professionals that meet local standards.From inspiration to reality -
Find your style and connect with the experts behind it.Start your Project
Start you project with a free account to unlock features designed to help you simplify your building project.
Learn MoreBecome a Pro
Showcase your business on ArchiPro and join industry leading brands showcasing their products and expertise.
Learn More