Innovative small format supermarket design prioritizing customer experience and fresh product visibility, featuring a unique cardboard prototype for interactive feedback before final construction.
Customer food shopping needs were changing to more frequent and smaller shopper missions and New World needed to change with them.
Through a collaborative design thinking process we developed a new customers centred small format supermarket proposition focussed on experience rather than just operations.
The theatre of making was the hero at the centre of the store rather than around the outer edges, this showcased the fresh quality of the product to entice purchase.
In a first for Foodstuffs we created a full scale cardboard prototype of the new design in an emty store and invited staff and customers to interact and give feedback before the final store was built
“Working extremely closely with Danielle on the development of the Fresh Collective by New World new retail proposition, brand and experience was an absolute pleasure and privilege. Danielle is a great strategic design thinker, seamlessly starting with understanding the customer problem, through to brand strategy and creative branded experience development and execution, whilst understanding and delivering to the business and client needs. I would highly recommend Danielle to any organisation and hope to be able to work with Danielle again in the near future!” — New World brand lead
Like this Project?
Hire Blur the Lines
Professional Reviews
Professionals used in
this project
The practices and trades credited on this project.
More projects from
Blur the Lines
Other work by Blur the Lines, across every category they build in.
More in
Shopping Centres
Everything else in Shopping Centres, from every practice on ArchiPro.
Next Project
Keep scrolling