Revitalizing the Take Home Convenience Store at Auckland Airport with a fresh brand and design inspired by classic kiwi dairies, featuring a blue weatherboard facade, iconic striped canopy, and retro interior across international and domestic terminals.
Auckland Airport Arrivals is a busy place, open 24 hours for locals and international visitors to be welcomed home from overseas. Take Home, a convenience store, wanted a fresh new brand and design as part of a new larger site and expanded food offering.
We took inspiration from the classic kiwi dairy to create a new brand and experience that felt familiar to kiwis and attracted the attention of travellers. The classic blue weatherboard facade was complimented with an iconic red and white striped canopy depicting the food to go zone and checkerboard flooring to add to the retro vibe.
We designed the full experience from new branding, signage, graphics and ticketing through to the interior design across two sites at international and domestic terminals.
"Danielle and her team did an outstanding job transforming our Take Home stores. I really appreciated the time, effort, energy and commitment to the design and feel so luck to have secured her services" — Take Home owner
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