
"Danielle and her team did an outstanding job transforming our Take Home stores. I really appreciated the time, effort, energy and commitment to the design and feel so luck to have secured her services" — Take Home owner















Auckland Airport Arrivals is a busy place, open 24 hours for locals and international visitors to be welcomed home from overseas. Take Home, a convenience store, wanted a fresh new brand and design as part of a new larger site and expanded food offering.
We took inspiration from the classic kiwi dairy to create a new brand and experience that felt familiar to kiwis and attracted the attention of travellers. The classic blue weatherboard facade was complimented with an iconic red and white striped canopy depicting the food to go zone and checkerboard flooring to add to the retro vibe.
We designed the full experience from new branding, signage, graphics and ticketing through to the interior design across two sites at international and domestic terminals.
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Blur the lines is an award winning design studio delivering full service interior design for commercial and residential clients.
Led by experienced Australasian Interior Designer and Creative Director, Danielle Barclay, Blur the Lines work is innovative, bold and contemporary.
Danielle is both creatively minded and commercially driven. Her work tells a story and blurs the lines between function and feeling.
From homes to hotels, retail to installations, Blur the Lines creates inspiring spaces and experiences that you can step into, feel and remember.
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